Traffic Sources
Top two traffic sources are Social (Facebook) and Organic (Google Search).
- Facebook: 199 visitors
- Google Search: 189 visitors
- Display (Display Ads on Google): 138 visitors
- Direct: 130 visitors
- Referral: 72 visitors
- Paid (Google): 32 visitors (top keywords for those results are in the screenshot below)
Traffic Overview
- 86.1% of all visitors during the month were new.
- 758 users total (Up 252 users from previous month (506 from 9/1/2018-10/1/2018))
- 2.11 pages per user
- 2:10 online site time average (in minutes and seconds)
Visitors by City (Top 50)
Sex & Age
Demographs show that the majority of the visitors are female at 64.9% to their lesser counterpart male at 35.1%.
New Visitors vs. Old Visitor
SEO Analysis
Site Speed, Overall Score
Zero critical errors with 2 warnings. This tool that I use is the most authenticated tool currently on the market that truly analyzes the integrity of the site. However this should be entirely disregarded due to the warning being related to a “fold” which is when comparing the smallest mobile device and it not capturing half of a sentence. See the screenshot below:
Overall the website has great structure, I’ve incorporated plenty of keywords, phrases and the entirety of the website is relative to what it needs to be in order to continue on the path that it’s on.
Google Trends
A look at the recent google trend data for the area shows that dog poop and dog treats go hand in hand while other focus keywords are struggling in comparison. In addition, the keyword veterinarian is also very strong while other keywords are not. The introduction of perhaps new keywords that are possibly unrelated to drive in new traffic sources that could turn into leads via individuals who have expendable cash flow is suggested moving forward.
With that being said the trend data is compiled based on 100 being the most searched and 0 being the least. So even though the charts appear to show the keywords pertaining to The Poo Pros being dwarfed, doesn’t necessarily mean that they aren’t highly searched, just that the other terms are searched far far more.
Keywords
These are search terms and the placement on page 1 where The Poo Pros currently ranks
Number One Rankings:
- Poop Removal
- Cleveland Dog Poop
- Olmsted Poop
- Ridgeville Poop
- Ridgeville Dog Poop
- Avon Dog Poop
- Mentor Poop
- Mentor Dog Poop
- Akron Poop Removal
- Summit Poop Removal
- Lorain County Poop
- Royalton Poop
- Royalton Dog Poop
- Westlake Dog Poop
- Cuyahoga County Dog Poop Removal
- Lakewood Poop Removal
- Cleveland Pet Waste Company
- Northeast Ohio Pet Waste
- Northeast Ohio Pet Waste Removal
Number Two Rankings:
- Olmsted Poop
- Olmsted Dog Poop
- Ridgeville Poop
- Ridgeville Dog Poop
- Avon Dog Poop
- Avon Poop
- Mentor Poop
- Mentor Dog Poop
- Akron Poop Removal
- Lorain County Poop
- Royalton Poop
- Royalton Dog Poop
- Berea Poop
- Cuyahoga County Dog Poop Removal
- Lakewood Poop Removal
- Canton Poop
- Canton Poop
- Canton Poop
- Canton Poop Removal
Number Three Rankings:
- Ridgeville Poop
- Mentor Poop
- Mentor Dog Poop
- Westlake Dog Poop Removal
- Geese Poop Removal
- Canton Poop
- Canton Poop Removal
- Sagamore Hills Poop
- Many cities
Number Four Rankings:
- Pet Waste Removal
- Strongsville Poop
- Westlake Poop
- Lakewood Poop
- Many cities
Number 5 Rankings:
- Dog Poop Removal
- Strongsville Dog Poop
- Berea Dog Poop
- Many cities
Number 6 Rankings:
- Dog Poop Removal
- Medina Poop
- Many cities
Number 7 Rankings:
- Pet Waste
- Many cities
Areas of Improvement
Backlinks: Need to generate more backlinks, this can be done by an addition of a partner page that incorporates reciprocal linkbacks.
Indexed Links: 290 total indexed links pertaining to The Poo Pros found on Google. This number needs to be higher. Can be achieved through expanding tags and incorporating use of the forum.
Three Word Phrases: Need to focus on structuring more three word phrases according to google trend data.