Avon Wine Room (Project & Deposit)

SKU: AVONWINE Category: Tag:


Job:  Avon Wine Room re-designs with initial SEO (search engine optimization), enhanced lead building and club features.

Client:  Pete Sandrev

Additional Review:

  • Allow for scheduling and the booking of parties or events for individuals.
  • Allow deposits to be made on site for events/parties.
  • Create a more front and center newsletter signup but market it as a “Stay up to date with promotions, events, specials & deals at The Avon Wine Room”.
  • Create a membership access portal for Wine Room Club Members.
  • Create a gift baskets/product lists in a shopping cart format (variable depending on amount of products, weights, attributes, etc).
  • Allow star or some form of ratings system for different Vintage wines and wines or products sold.
  • Display future events on the website through an easy to use and accessible feature.
  • Enhance user end experience with more interactivity (virtual tours, videos, pictures).
  • Focus on driving more leads via content enrichment that targets individuals searching for “something new to do in Cleveland” or “what to do in Cleveland Ohio” or “unique things to do in Cleveland” and so forth.
  • Possibly place a menu (for appetizers or food served on Fridays, etc., or possibly look into serving food on more than just Friday evenings?) or a menu that shows what is “in season” or “club preferred” for the day/event, etc.

Feature Addon: 

  • Create a community/forum for wine enthusiasts that is hosted on the Avon Wine Room.  This community will be broken down into various categories and subforums that will allow users and club members to interact, share and communicate with one another in a more open/discussion based setting.  Users will be able to signup freely, Avon Wine Club Members will be signified as a different usergroup color and have access to more features and locations within the community than traditional non-paying members.  Community will also serve as an Google indexed fueled environment, every post will be indexed and potentially pull up in search results = more traffic = more leads = more members.

Review Summary:  I think breaking the site down where they can Shop around (in the store) and Taste (see the different vintage’s) and Visit/Explore (see the inside of the wine room, get a feel for it) all in an elegant and conveyed approach is what I will be going for with your project.  Overall, enhancing user interaction on website via mainstream and modernized features and functionality.  Creating content enriched articles (such as posting news related topics on events, etc) that will then be indexed via google and populate in various results.  Accrue monetary increase via products being sold online, culminated with gift baskets, Club memberships and streamlined event information.

Extensive Work Notice:  Adding of products, etc, will be after the design and not included in the project cost (due to the unknown full spectrum of wines/products and variations).

Avon Wine Room Project Breakdown:

  • Primary Issues:  Poor design (mobile & desktop functionality).  Lacking of features, lacking of elegance and sophistication.   Using third party applications.  Site is not HTTPS secured (huge SEO hit and visitor confidence drag).
  • Redesign website.
  • Make the “Wine Club” in-house and not third party as it is currently hosted on list-manage.
  • Establish an SSL Certificate with Comodo per year (visit https://rjhdesigns.net as an example, see the lock icon and view the certificate)

What’s Included?

  • Free 1 year hosting from the moment of completion (for The Wine Room I would surmise that Powerhouse provides free hosting for Franchisees?, if not then will include Powerhouse Avon as well).
  • Free 30 days maintenance (if you have an update, page alteration, addition, etc, covered within 30 days).
  • Free 30 days SEO (seo tweaks and updates, FB caching, sitemaps, index submissions, etc.)
  • Free backups (sites are backed up via scheduled 72 hour snapshots).
  • 24/7 Support (via http://rjhdesigns.net/support, 440-665-9105 (text/phone) or email rjh@rjhdesigns.net)

Standard Webdesign Cost Breakdown:

  • Avon Wine Room Website:  $800.00 (one time fee)
  • Avon Wine Room SSL Cert:  $125 ($100 Comodo Authenticated Certification + $25 intallation), billed yearly @ $100.00)
  • Total:  $925.00

Enhanced Webdesign Cost Breakdown:

  • Avon Wine Room Website:  $800.00 (one time fee)
  • Avon Wine Room SSL Cert:  $125 ($100 Comodo Authenticated Certification + $25 intallation), billed yearly @ $100.00)
  • Club Community:  $200
  • Total:  $1125.00

Deposit Information

  • 50% required upfront deposit, remainder due upon completion of the entire project.
  • Deposit:  $412.50 (standard)  $562.50 (enhanced)

Project Timeline

  • 14-21 days to complete project

Backup/Login Information:  Site will continue on your WordPress platform for ease of use and convenience of management moving forward.  After sites have been completed and payment rendered all site files, databases and login information will be provided to you within 12-24 hours.


BINDING NOTICE:  This notice is to simply inform you, the purchaser, that this is a binding agreement.  You and RJHDesigns.net have agreed to set terms, whether these terms be written or verbally agreed upon they are held and considered as binding.  The invoice provided within and any and all communications (text messages, phone conversations, emails, in person meetings, etc) have been documented and serve as evidence to certify that this agreement and this sub-contracted arrangement is indeed binding.  Therefore, this purchase, once made herein is non-refundable.  

LEGAL NOTICE:  Any attempt to produce a refund of this transaction will result in a FELONY criminal charge.  A criminal complaint will be filed against you in the court of law pursuant to Ohio Revised Code § 2913.02 for intentional “deception” ie; theft by deception, thereby nullifying any civil proceedings in their entirety.


MAINTENANCE:  Maintenance services after the free 30 day period are billed at $100 p/month in advance.  PIF (paid in full) maintenance accounts are $1,000 p/year (2 months free).  Maintenance consists of page updates, 1 new plugin/add-on per month (or if PIF 12 at any time, $150 per additional), minor changes and alterations, website backups and catastrophic protection against errors, hacks, security vulnerabilities, and any and all issues that may arise from your website.

SEO (Search Engine Optimization):  Initial 30 day SEO is always included, however, SEO is a consistent and prolonged endeavor.  Scope results are 4-6 months for rankability via content enriched articles, backlinks and blackhat techniques.  See:  Forbes How Long Does SEO Take? for more information.  Also includes consistent SEO upkeep, analyzing and alterations to said niche.  SEO is billed at $300 p/month in advance per site.  PIF (paid in full) SEO accounts are $3,000 p/year (2 months free & free monthly maintenance included on PIF accounts).

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