Client: Jason Lewandowski aka Northfield ONYX Health Club 24/7
Job: Northfield ONYX Health Club 24/7 Monthly Maintenance
Service Dates: 2/9/2019 – 3/9/2019
Notes: As discussed, I waived the fee from January – February due to 2 week vacation during that time. Work has ensued since return (the 9th of Feb) and site was maintained during said time frame.
Maintenance Work Performed:
- Navigation menu re-structured.
- Homepage image revamp with slider (dual) as discussed per telephone conversation.
- Homepage re-design with imagery catered towards Northfield.
- Removed NEWS from main page to increase load time.
- Centered focus (as per discussion) towards more of the meat and potatoes of ONYX Health Club 24/7.
- New sections designed.
- New images integrated.
- Please review homepage and the changes made and provide any feedback.
- March Madness
- Homepage marketing logo
- Individual March Madness page
- March Madness curtailed emails
- Popup altered to reflect March Madness
- Spam prevention
- Added “HoneyPot” hidden fields in contact forms and free trials to reduce spam
- Added “Captcha” (robot checkbox) on contact form to prevent additional spam
- 30+ plugin updates throughout the 30 day period.
- Refer a Friend (up to 5)
- Refer a friend added to the end of “Questionnaire” form and will be attached to “Leads” sent via email if user opts to refer anyone. Free 1 month attributed to individual if client becomes a yearly member*** mentioned on form.
- Promo side update & add-on change (right side of website).
- Email assistance
- Jose: Helped with setup of Outlook & the retrieval of emails using a “ROUNDCUBE” on webmail.
SEO Work Performed:
- No SEO content articles were performed due to extensive overhaul of the aesthetics of the website during the month of February.
- Overall SEO work performed (keyword, trend data, H1 manipulations and keyword injections performed).
Upcoming Maintenance & SEO Goals:
- This month’s (Mar 9th – April 9th) maintenance goals:
- Individual build out of “Amenity” pages. These pages will be focal SEO standpoints for search terms and packed with information, content and layered for viewers.
- Pages to be added: 24/7 Access, Multi-Function Room, Cardio Equipment (and any other individual pages deemed necessary by you. Any pages over 1 are attributed to SEO tally, so 2 of the above towards 8 total thus far.)
- SEO Articles Pending: 4 articles pending since the 9th. Please review and publish when you can. Also have 2 additional titles pending, please provide additional ideas for this month or next.
- We have to build up more content, will begin focusing on content enrichment. The more content the more traffic and visitors. Ideally need to reach a few hundred pages and or landers to drive more traffic to the website to generate leads. Unfortunately, takes a shit ton of time, we will get there though and online leads will only continue to improve doing so.
Out of Scope Costs:
- More than 1 new page: $50-$100 per additional page (or attributed to SEO article reduction)
- Social Networking Management: $100-$300/month (varies)
- Additional Individual Articles: $35/per
- Individual Press Releases: $100/per
- Individual Club Visits (photo’s, videos, meetings, presentations, tutorials/demonstrations, etc): $100 per (2 hour max. stay).
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