ONYX Health Club 24/7 Maintenance (NORTHFIELD – FEB-MAR)


SKU: ONYX-NF-FEBMAR Category: Tags: , ,


Client:  Jason Lewandowski aka Northfield ONYX Health Club 24/7

Job:  Northfield ONYX Health Club 24/7 Monthly Maintenance

Service Dates:  2/9/2019 – 3/9/2019

Notes:  As discussed, I waived the fee from January – February due to 2 week vacation during that time.  Work has ensued since return (the 9th of Feb) and site was maintained during said time frame.

Maintenance Work Performed:

  • Navigation menu re-structured.
  • Homepage image revamp with slider (dual) as discussed per telephone conversation.
  • Homepage re-design with imagery catered towards Northfield.
    • Removed NEWS from main page to increase load time.
    • Centered focus (as per discussion) towards more of the meat and potatoes of ONYX Health Club 24/7.
    • New sections designed.
    • New images integrated.
    • Please review homepage and the changes made and provide any feedback.
  • March Madness
    • Homepage marketing logo
    • Individual March Madness page
    • March Madness curtailed emails
    • Popup altered to reflect March Madness
  • Spam prevention
    • Added “HoneyPot” hidden fields in contact forms and free trials to reduce spam
    • Added “Captcha” (robot checkbox) on contact form to prevent additional spam
  • 30+ plugin updates throughout the 30 day period.
  • Refer a Friend (up to 5)
    • Refer a friend added to the end of “Questionnaire” form and will be attached to “Leads” sent via email if user opts to refer anyone.  Free 1 month attributed to individual if client becomes a yearly member*** mentioned on form.
  • Promo side update & add-on change (right side of website).
  • Email assistance
    • Jose:  Helped with setup of Outlook & the retrieval of emails using a “ROUNDCUBE” on webmail.

SEO Work Performed:  

  • No SEO content articles were performed due to extensive overhaul of the aesthetics of the website during the month of February.
  • Overall SEO work performed (keyword, trend data, H1 manipulations and keyword injections performed).

Upcoming Maintenance & SEO Goals:  

  • This month’s (Mar 9th – April 9th) maintenance goals:
    • Individual build out of “Amenity” pages.  These pages will be focal SEO standpoints for search terms and packed with information, content and layered for viewers.
    • Pages to be added:  24/7 Access, Multi-Function Room,  Cardio Equipment (and any other individual pages deemed necessary by you.  Any pages over 1 are attributed to SEO tally, so 2 of the above towards 8 total thus far.)
    • SEO Articles Pending:  4 articles pending since the 9th.  Please review and publish when you can.  Also have 2 additional titles pending, please provide additional ideas for this month or next.
      • We have to build up more content, will begin focusing on content enrichment.  The more content the more traffic and visitors.  Ideally need to reach a few hundred pages and or landers to drive more traffic to the website to generate leads.  Unfortunately, takes a shit ton of time, we will get there though and online leads will only continue to improve doing so.

Out of Scope Costs:

  • More than 1 new page:  $50-$100 per additional page (or attributed to SEO article reduction)
  • Social Networking Management:  $100-$300/month (varies)
  • Additional Individual Articles:  $35/per
  • Individual Press Releases:  $100/per
  • Individual Club Visits (photo’s, videos, meetings, presentations, tutorials/demonstrations, etc):  $100 per (2 hour max. stay).


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