Client: Jason Lewandowski aka Northfield ONYX Health Club 24/7
Job: Northfield ONYX Health Club 24/7 Monthly Maintenance & SEO
Service Dates: 12/1/2018 – 1/1/2019
Maintenance Work Performed:
- Navigation menu re-structured.
- Contact page updated with showcase image of inside of gym. Map removed.
- About Us page updated to reflect J. Lewandowski Bio: https://northfield.onyxhealthclub.com/about-us
- Home page tabs (Personal Training, Free Trial & Group Classes) added and updated.
- Group class free class lead form created (in anticipation of the new buildout being completed and classes being offered in 2019): https://northfield.onyxhealthclub.com/free-group-class-trial/
- Personal training lead builder created: https://northfield.onyxhealthclub.com/free-consultation
- Personal training information page created: https://northfield.onyxhealthclub.com/personal-training
- Personal trainers page created: https://northfield.onyxhealthclub.com/trainers
- 1-on-1 training page created: https://northfield.onyxhealthclub.com/1-on-1-personal-training
- Group training page created: https://northfield.onyxhealthclub.com/group-training
- Body fat calculator page created: https://northfield.onyxhealthclub.com/body-fat-calculator
SEO Work Performed:
Additional Maintenance Performed:
- Maintained server integrity, upgrades to software, backups, security, etc.
- Maintained databases and website structure.
- Provided support and assistance to any issues that may or may not have arised pertaining to the website.
- Updated content and images as needed on websites – images provided by staff.
- GOAL: Continue to improve the ONYX Northfield experience while maintaining integrity and to prevent the clubs online website to grow stagnant or lack continued innovation.
- Max of 1 new page and 1 new plugin per month: (I have waived this for the first month due to Northfield being so far behind). In the event of quarterly, bi annually or annually contractual pre-paid agreements being setup in the future, all months can be utilized at any course during the contract obligation – ie; 12 month pre-paid maintenance/seo = 12 new plugins/features & 12 new pages which can be utilized at any time throughout a 12 month period).
- Customary requests, hardcoding, extensive re-work, extensive content creation and excess page generation: All is on a to be determined basis. Cost of Northfield’s service is relatively inexpensive, if/when there is ever a time where a request is unique and requires ‘out of the norm’ man hours to construct, you will be notified of such (ie; Request to build or alter a custom plugin with database integration, cron jobs, hard coding, etc).
- Assessment of overall trend data and ranking across numerous search engines for terms and keywords.
- Update site map, keywords, h1-h6 tags, alt/img/meta tags accordingly.
- Publish 8 content enriched to help aid and assist in the push for keyword saturation which is critical to trigger phrase & keyword enhancement rank.
- Maintain proper coding, fast loading speeds, validations and other known Google algorithmic equations.
- Keep your site up to date with any future changes to Google’s algorithm (if and when made public).
- Ideas and implementations may or may not be presented during the course of said month. I am extremely pro-active in regards to my monthly clients and with that territory enters my random and spontaneous creativity (of course with your express permission/approval only).
Out of Scope Costs:
- Social Networking Management: $100-$300/month (varies)
- Additional Individual Articles: $35/per
- Individual Press Releases: $100/per
- Individual Club Visits (photo’s, videos, meetings, presentations, tutorials/demonstrations, etc): $100 per (2 hour max. stay).
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